The technical layer underneath your website that search engines and AI systems read. Structured data, indexation, author entities, and the signals that make content findable.
Google Business Profile is essential for local discovery. But it has limits that practitioners should understand, especially as AI search grows.
Patients see your website visually. Search engines read a layer underneath. Here is what that layer looks like and why it matters.
Health content that isn't updated loses 30-50% of its search traffic per year. Here is what a realistic update cadence looks like.
32% of patients have used voice search to find a healthcare provider. Voice results pull from the top three map pack listings.
If your WordPress site was built on staging and those settings were never updated, Google is pointed to an address that doesn't exist.
Structured data is the layer that tells search engines and AI systems who you are, what you do, and why you are qualified. Here is how it works.
Google evaluates medical content partly based on the credentials of the author. Here is how it reads those signals and what most practice sites are missing.
Google finds pages by following links. Most practice sites are poorly internally linked. Your clinical content may have never been found.